JupiterResearch projects that e-mail marketing spending will grow from $1.2 bln in 2007 to $2.1 bln in 2012. Spending on retention e-mail will more than double during that period and account for over half of total e-mail marketing spending in 2012.
Source: Jupiter Research, January 2008
Click-to-purchase conversion rates for email marketing campaigns grew from 4.2 to 4.8% in Q4, with year-over-year growth totaling 14%.
Source: DoubleClick, Email Trend Report, Q4 2004
Only 16% of marketers who did not use advanced e-mail tactics such as dynamic content, A/B offer testing and segmentation by user details experienced click-through rates between 11-15%, compared to 31% of marketers who did use these advanced tactics.
Source: MarketingSherpa Study
Email marketing has rapidly evolved from a rela-tively unsophisticated medium of mass promotion to a highly specialized medium used to drive revenue, deepen customer relationships, and influence prospect behavior.
Source: H. Robert Wientzen, president & CEO, The Direct Marketing Association
A recent study from the Direct Marketing Association (The DMA) found that email offers produced the highest overall return-on-investment (ROI) for marketers focusing on soliciting direct orders, generating leads or building store traffic.
Source: The DMA's 2003 Response Rate Study
Email usage has continued to rise over the past year with 81 percent of con-sumers identifying themselves as being online to send and receive email multiple times daily, and 33 percent reporting constant usage. This group of constant emailers jumped considerably (from 20%) from 2003 levels.
Source: DoubleClick, Consumer Email Study, 2004
The average e-mail user checks their inboxes about five times a day, while 59% of those with mobile devices use them to check their inboxes every time they receive a new message.
Source: AOL's "Email Addiction" Survey, 2007
According to the Direct Marketing Association (DMA), four out of five companies are using email as a component of their marketing strategies.
Source: Direct Marketing Association
Thirty-two percent of respondents have made an immediate purchase online as a result of an email, up from 28 percent in 2003.
Source: DoubleClick, Consumer Email Study, 2004
Thirty-two percent of respondents have clicked on an email to find more informa-tion, and then returned later to purchase online.
Source: DoubleClick, Consumer Email Study, 2004
Forty-two percent of respondents have clicked on an email to find more informa-tion and then later purchased the item offline.
Source: DoubleClick, Consumer Email Study, 2004
List Management
List Management
Proffiliates' calculated approach to list management generates revenue from your existing customers with highly targeted offers. We work with top advertisers and advertising networks to cull the best and most relevant offers, chosen to perform with your unique customer list.
Database Maintenance
Proffiliates will house and maintain your database including management of new subscribers, unsubscribe requests, bounced emails and more. Our top-tier technology will ensure the most accurate and secure housing of your data.
Backend Reporting
Proffiliates will provide in-depth reports for all campaigns, including opens, clicks and conversions, so you always know how your offers are performing. We will also generate comprehensive database reports, with the most useful and significant data.
