JupiterResearch projects that e-mail marketing spending will grow from $1.2 bln in 2007 to $2.1 bln in 2012. Spending on retention e-mail will more than double during that period and account for over half of total e-mail marketing spending in 2012.
Source: Jupiter Research, January 2008
Click-to-purchase conversion rates for email marketing campaigns grew from 4.2 to 4.8% in Q4, with year-over-year growth totaling 14%.
Source: DoubleClick, Email Trend Report, Q4 2004
Only 16% of marketers who did not use advanced e-mail tactics such as dynamic content, A/B offer testing and segmentation by user details experienced click-through rates between 11-15%, compared to 31% of marketers who did use these advanced tactics.
Source: MarketingSherpa Study
Email marketing has rapidly evolved from a rela-tively unsophisticated medium of mass promotion to a highly specialized medium used to drive revenue, deepen customer relationships, and influence prospect behavior.
Source: H. Robert Wientzen, president & CEO, The Direct Marketing Association
A recent study from the Direct Marketing Association (The DMA) found that email offers produced the highest overall return-on-investment (ROI) for marketers focusing on soliciting direct orders, generating leads or building store traffic.
Source: The DMA's 2003 Response Rate Study
Email usage has continued to rise over the past year with 81 percent of con-sumers identifying themselves as being online to send and receive email multiple times daily, and 33 percent reporting constant usage. This group of constant emailers jumped considerably (from 20%) from 2003 levels.
Source: DoubleClick, Consumer Email Study, 2004
The average e-mail user checks their inboxes about five times a day, while 59% of those with mobile devices use them to check their inboxes every time they receive a new message.
Source: AOL's "Email Addiction" Survey, 2007
According to the Direct Marketing Association (DMA), four out of five companies are using email as a component of their marketing strategies.
Source: Direct Marketing Association
Thirty-two percent of respondents have made an immediate purchase online as a result of an email, up from 28 percent in 2003.
Source: DoubleClick, Consumer Email Study, 2004
Thirty-two percent of respondents have clicked on an email to find more informa-tion, and then returned later to purchase online.
Source: DoubleClick, Consumer Email Study, 2004
Forty-two percent of respondents have clicked on an email to find more informa-tion and then later purchased the item offline.
Source: DoubleClick, Consumer Email Study, 2004
Email Advertising
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